Cookies and personal data
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Cookies are used by virtually all websites today. In many cases, cookies may be necessary to provide a service on the website.
A cookie is a small data file that websites store on the user’s computer in order to recognize the computer. Cookies can be used, among other things, to compile statistics on the user’s use of the website.
A cookie is a passive file and cannot collect information on the user’s computer or spread computer viruses or other malicious programs.
Cookies on www.dafa-group.com
We use the following types of cookies on www.dafa-group.com:
- Google Adwords
- Microsoft Bing
- Google Analytics
- DoubleClick by Google
- Facebook Pixel
Google Adwords and Microsoft Bing – search engine advertising
Cookies from Google Adwords and Microsoft Bing allow us to monitor the effect of ads displayed on Google, Bing, Yahoo, etc. in connection with searches. These ads should ideally be as relevant as possible, and using cookies reveals whether users have reached the desired page, product, or information.
They also help to fine tune searches over time, so that the users’ searches become more effective.
Cookies from here can be used in remarketing campaigns on the Google Display Network. Adwords cookies are stored for 30 days.
Google Analytics – User metrics
Google Analytics collects data about traffic on www.dafa-group.com (first-party cookies), such as which pages and elements users use most on the site. The Web editing team uses these statistics from Google Analytics to improve how user-friendly www.dafa-group.com is.
The website uses a pixel that retrieves a cookie from Facebook into the user’s browser. This cookie is used to measure, optimize, and identify target groups for advertising purposes on Facebook. Facebook may, in certain cases, connect this data to the user’s Facebook profile, and use it for its own marketing purposes.
We aim to display the most relevant content possible to the user. We therefore allow users to choose which segment they are interested in. The user’s choice influences what content is displayed on our website.
Sharing or viewing content from social media
How do I remove cookies?
You can also remove unwanted cookies via your browser’s Internet settings.
How to reject or delete cookies
You can reject cookies on your computer at any time by changing your browser settings. Where you find these settings depends on which browser you are using. Please note that if you do this there will be many functions and services you will be unable to use, because they are dependent on the website being able to remember the choices you have made.
It is easy to delete cookies you have previously accepted. If you use a PC with a recent browser version, you can delete your cookies using the following shortcut keys: CTRL + SHIFT + Delete
Why do we provide information on cookies?
All Danish websites are required to inform users which cookies are being stored on their equipment. The information must be in accordance with the Danish Statutory Order on information and consent requirements for storage and access to information in end-user terminal equipment.
▻ Link to the statutory order
▻ Link to a guide